National Geographic Traveler

URL: http://traveler.nationalgeographic.com

National Geographic Traveler is the most widely read travel magazine in the world. Its focus on exploratory travel and sustainable tourism helps bring awareness to the culture and history of other destinations but also its survival. It makes a distinction between tourism and travel, and stresses inquisitive not acquisitive trips. It employs storytelling and you-are-there photography to inspire readers to pick up and go. The award-winning publication is the favored publication for educated travel enthusiast.